It is for companies of between fifteen and a hundred people, with an IT
person or a supplier who puts out fires but nobody who decides, and with the feeling that
technology gets bought in a rush and paid for over years.
It isn't for companies that already have a technology director: there I
am not needed. And it isn't for someone who wants to hear yes to what they have already
decided: half the value lies in saying no in time.
Before this I ran the technology of an entire company for five years, with
the budget in my hand and the team waiting. I know what it feels like on the other side
of the table, and that is why I talk the way people talk there.