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Etechan Butt

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The 10-minute X-ray.

Tell me about one process in your company in eight fields. I'll send you back, by email, a two or three-page document with which part can be removed, in what order it makes sense to do it and roughly what it would cost.

I write it myself, reading what you tell me. It isn't a generated report or a template with your name at the top. That's why it takes me two days and why I can't do twenty a week.

The document has three parts.

01

What can be removed

Of the steps you describe, which ones a machine can do today, which need someone to look at them and which are best left as they are, with the reason for each.

02

In what order

It rarely makes sense to start with the biggest thing. You start with whatever pays for itself in two months and makes room for the next. I'll tell you where I would start.

03

What it would cost to start

A cost and time range for the first step, and what it would cost to keep running each month. If my answer is that it isn't worth it, that is what the document says.

The eight fields

Ten minutes, honestly counted.

The more specific you are about the process and the numbers, the more specific I can be.

I need to know which company we're talking about.
Tell me your name and what you do.
That's where I'll send the document. Check the email, it looks incomplete.
Only to ask about anything I don't understand.
This is the only essential bit: tell me about the process.
Tell me who handles it and how often.
A rough number is fine. It's what decides whether it's worth it. Even if it's a guess, put a number.
Programs, spreadsheets, folders, paper. Whatever there is. Tell me which tools are used.

Why it's free.

Writing it takes me an hour and tells me whether your case is one I know how to solve. If it is, I'll propose the next step at a fixed price and you'll decide. If it isn't, I'll tell you in the same document and save you the call.

There's no sequence of seven emails behind it. The document reaches you and, if you don't reply, I don't chase.

When I won't be able to write it.

  • When the process happens four times a year. There's nothing worth automating there.
  • When the problem isn't the process but two departments not talking to each other. Software doesn't fix that.
  • When you describe it in two generic lines. If I don't understand the process I'll write to you asking, not making things up.

Would you rather talk it through? It's fifteen minutes by video call and we come out with the same thing, faster.